Latest in Conference Series, Based on Bestselling Business Book, Features Business Mavericks and Famed Mountaineer

PALO ALTO, CALIFORNIA–April 11, 2005–Garage Technology Ventures today announced the final lineup of speakers for its ‘Art of the Start’ Conference will include more than a dozen prominent VCs, serial entrepreneurs as well as renowned mountaineer Jim Whittaker. The latest edition of the Garage “Art of the Start’ conference series, based on the new book by Garage Managing Director Guy Kawasaki, is slated to be held Thursday, April 21 at the Computer History Museum in Mountain View, California.

Garage, a seed- and early- stage venture capital firm focused on emerging technology companies located in California and the West Coast, is joined by HellerEhrman Venture Law Group in sponsoring the event, which is designed to give an analysis of the current investing environment as well as practical and actionable advice to help make entrepreneurs successful.

“The rubble of the meltdown is now fertilizer for the next generation of entrepreneurs and innovation,” said Garage Managing Director Bill Reichert. “More so than in the past five years, entrepreneurs have confidence to start new companies, investors have confidence to fund them, and consumers and corporations have confidence to buy from startups. But the challenges inherent in starting a company are as significant as they’ve ever been. The ‘Art of the Start’ will equip entrepreneurs with the fundamental understanding of what it takes in today’s unique environment to build a successful business.”

Noted venture capitalists participating include:

  • Steve Jurvetson, Managing Director, Draper Fisher Jurvetson
  • Arati Prabakar Partner, US Venture Partners
  • Steve Baloff, General Partner, Advanced Technology Ventures
  • Jon Callaghan, Managing Director, Globespan Capital Partners
  • Bill Green, Managing Director, VantagePoint Venture Partners

Featured speakers include entrepreneurs who have ‘been there and done that’ multiple times. They include:

  • Pen Ong, Founder and CEO of Encentuate
  • Jim Long, President and CEO of RioPort
  • Jay Elliott, Chairman and CEO of PowerHouse Technologies Group,
  • Dave Pearce, President and CEO of Miasole
  • Cheryl Traverse, President and CEO of Immunix

The audience of entrepreneurs and investors also will be treated to a keynote by Jim Whittaker, the former CEO of REI and celebrated mountaineer, best known as the first American to summit Mt. Everest, on May 1, 1963. In addition, Mohanjit Jolly, Managing Director of Garage Technology Ventures, will join Kawasaki and Reichert in moderating the day’s sessions.

For more information about the conference agenda, or to register for The Art of the Start, go to /artofthestart/.

About The Art of the Start
The Art of the Start conference series, begun in June 2004, is based on The Art of the Start, the latest book by Garage Technology Ventures managing director Guy Kawasaki. The book reached the bestseller lists of BusinessWeek and the Wall Street Journal, and has been adopted as an entrepreneurship text by major business schools, including Stanford University. Based on Kawasaki’s and the Garage team’s experience in helping entrepreneurs, The Art of the Start conference series features time-tested, battle-hardened business strategies and tactics entrepreneurs need to succeed.

About Garage Technology Ventures
Garage Technology Ventures is a seed-stage and early-stage venture capital firm located in Silicon Valley. Garage focuses on investing in and supporting emerging technology companies in information technology and materials science. The firm is currently investing out of its newest fund, the $20 million Garage California Entrepreneurs Fund, which is anchored by an investment from CalPERS, the California Public Employees Retirement System. Since Garage’s founding in 1997, more than 12,000 entrepreneurs have attended Garage’s signature events dedicated to mentoring entrepreneurs. For more information, go to .

Media Contact:
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Betty Taylor

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