Cingular Gives Star Wars Fans Content Worth Celebrating

CELEBRATION III-INDIANAPOLIS-APRIL 21, 2005–Cingular Wireless will join thousands of die-hard Star Wars fans who are gathering in Indianapolis to attend Celebration III–the four-day convention produced by Lucasfilm and Hyperspace: The Official Star Wars Fan Club. Celebration III is designed to celebrate the complete Star Wars saga and the much anticipated final installment, Star Wars: Episode III Revenge of the Sith, which opens May 19, 2005. As the exclusive wireless phone and handset provider of Celebration III, Cingular will exhibit its Jabba-sized collection of exclusive Star Wars mobile content and out-of-this-world products at Booth #317/Hall D at the Indianapolis Convention Center.

“We are thrilled to be a sponsor of what is clearly the biggest and most enthusiastic Star Wars celebration in the universe,” said David Garver, Executive Director, Segment Marketing and Sponsorships, Cingular Wireless. “Celebration III is the perfect backdrop for Cingular to showcase our extensive collection of Star Wars themed content and products. After all, who better to appreciate and enjoy than official Star Wars fans.”

One of the newest products Cingular will be exhibiting at the convention is the exclusive Cingular Star Wars RAZZ Headset. Working with Phonebites Inc., a mobile entertainment and technology company, Cingular recently launched the Star Wars RAZZ Headset, a unique, limited edition mobile accessory preloaded with 10 famous sound clips from the Star Wars saga that can be inserted into live conversations, voicemails and outgoing messages when using a Cingular wireless phone. Retailing for $24.99, the Star Wars RAZZ sound clips include Obi Wan’s “The Force will be with you;” Chewbacca’s famous roar; and Darth Vader’s “You underestimate the power of the Dark Side.”

Cingular has teamed with THQ Wireless Inc., a global leader in mobile entertainment and subsidiary of THQ Inc. (NASDAQ:THQI) to offer the more than 50 million Cingular customers Star Wars downloadable content such as music tones, voice tones of movie quotes, sound effect tones, mobile games, animated screensavers, colorful wallpaper graphics and MMS greeting cards–directly from their wireless handset. Rolled out over the next few months, Cingular’s collection of official Star Wars content will include nine brand new, customer created games; more than 50 animated screensavers; more than 50 MMS greeting cards; more than 100 ringtones; and more than 200 colorful wallpaper graphics.

Cingular customers can download their favorite Star Wars ringtones, graphics and greeting cards starting at $1.99. Star Wars games will start at $5.99. Customers have a direct link to Star Wars content by accessing the web through their Cingular phone or PC (www.cingular.com/starwars).

Cingular Wireless is offering two limited edition wireless handsets preloaded with free Star Wars content — the Sony Ericsson S710 and the Sony Ericsson Z500a. Both devices will be sold already preloaded with a TIE fighter sound effect ringtone; C-3PO voice ringtone; graphics of Darth Maul and the original Star Wars cast; a Star Wars: Episode III Revenge of the Sith game demo with full purchase option; and a vide clip. And, through June 4, when Cingular customers purchase either one of the special preloaded Sony Ericsson devices, they will receive two free movie tickets to see Star Wars: Episode III Revenge of the Sith.

The S710, which retails for $449.99, will be offered in select markets at a special promotional price of $399.99 with a two-year contract. The limited edition Z500a will be available for as low as $49.99 with a two-year contract and a $30 mail-in rebate in select markets. For more details on pricing, availability and rate plans in your area, visit www.cingular.com.

At Celebration III, fans can stop by the Cingular Wireless booth and demo the Cingular Star Wars RAZZ Headset, the Sony Ericsson S710 and Z500a, as well as see, hear and interact with Cingular’s exclusive Star Wars mobile content. In addition, the Cingular Star Wars Vader Viper will be displayed in the Fan Fair Hall/Hall C allowing attendees to get inside and experience “the power of the Dark Ride.” The Star Wars Vader Viper is the grand prize in Cingular’s cool new sweepstakes..